This website sells second hand cars of all brand and has a shop in Leicester, England. This company has the AA cars standard label, and offers a wide range of prices. Straight on the homepage we can find second-hand cars for less than 2000 Sterling Pounds, even less than 1,000 sterling pounds. There are also several high end models such as Audi and BMW.
What first caught your attention on this website?
On any e-commerce website, the user’s attention must be caught by the product itself. This is what the designer did with slides on the homepage that features second-hand Mercedes cars. Moreover the search engine is catching the visitor’s attention. By scrolling a little bit beneath, users can see a range of price from second-hand cars ranging from a hotel to a more recent photos.
At first glance, which keywords best represent this website?
The homepage doesn’t use keywords to attract the visitors and it’s a good thing. The key expressions that best represent the website Carpalace.Co.Uk are definitely about “used car dealer in Leicester”. The footer menu that brings the visitor to used car classified by Brand, adds more keywords related to car brands. It looks like the SEO specialist relies on long tail keyword and expressions.
If you could suggest an improvement or evolution for this site, what would it be?
The website’s design is done exactly as it should be in terms of placements. However, the overall design is a bit old and would necessit to be modernized. For example, the email phone number and address are accessible by reading text on the header. It would be better to add a direct contact box that would allow potential buyers to make an appointment.