These website is obviously targeting any dog owners in New Zealand. The audience would be dog owners willing to learn tricks to their best friend, or willing to teach them obedience. According to the picture that we see on this website, we understand that no specific dog race is required. This dog trainer, surname "doggy dan", will help you educating your dog whatever his race is.
What caught your attention first on this site?
My attention was caught by a pitch that teased my curiosity : "changing the world of dog training through dog communicatio and owner education". Apparently, doggydan.co.nz will teach you how to edicate your dog, but with communication and understating rather than authority. The homepage shows the reader that doggy Dan is also performing on TV shows.
What feature, section, or aspect of the site convinced you the most?
To answer that question I had to surf on doggydan.Co.Nz until I found a page that explains dogs problems. If I had a dog and if I wanted to educate him, this page would convince me that this dog trainer has deep understanding of dogs basic behaviors. And here we learn that the training program has a part dedicated to identify your dog's problems.
If you could suggest one improvement or evolution for this site, what would it be?
By clicking on some of the ctas, I am directed to another website called theonlinedogtrainer.com. This is not good for SEO, it's also not good for the viewers who doen't understand why they have changed website. I would rather keep everything under the same URL to increase users engagement, and therefore the ranking in the search engine results.